MCMILLIAN ENTERTAINMENT CONSULTING
The Situation Analysis
Client: DaNuGEN ENTERTAINMENT LOUNGE
daVibe. daMusic. daJoint. daNugen.
It became very obvious to our team early on that Rebranding DaNuGEN would require more than advice, direction and esthetic upgrades. The business owner was on a mission that would require a unique dedicated team embedded into the infrastructure. MCM recommended a cooperative effort with a specialist in marketing and promoting entertainment venues.
Targeted business strategies and artistic flavor began to expose the true Vibe of DaNuGEN and the owner’s vision.