MCMILLIAN ENTERTAINMENT CONSULTING

The Situation Analysis

Client: DaNuGEN ENTERTAINMENT LOUNGE

daVibe. daMusic. daJoint. daNugen.

In March 2014, Darrell Parker founded Danugen, his take on “The New Generation,” for the sole purpose of providing an open forum from which performing and visual artists display. Danugen is tailormade for the emerging artist who is building his or her brand. It is ideal for promoters interested in obtaining a consistent location to present their events. Performing & Visual Art enthusiasts will be pleased to discover this gem located in the heart of the Bull City’s blossoming entertainment hub on Durham’s trendy West End.

REBRANDING DANUGEN

It became very obvious to our team early on that Rebranding DaNuGEN would require more than advice, direction and esthetic upgrades. The business owner was on a mission that would require a unique dedicated team embedded into the infrastructure. MCM recommended a cooperative effort with a specialist in marketing and promoting entertainment venues.

Targeted business strategies and artistic flavor began to expose the true Vibe of DaNuGEN and the owner’s vision.