Why use a professional to prepare a common sense analysis of the needs of your company?
A research by Invesp showed that 71% of consumers are more likely to make a purchase based on social media referrals and four out of ten users have actually purchased an item online or in-store after making a certain website a “favorite.” It is no wonder that more and more companies, especially start-up ones, are pumping up marketing efforts in social networking sites. A 2014 LinkedIn research shows that 81% of small and medium-sized businesses use social media for marketing and brand engagement purposes. If your company plans to join the pack, which it should, it is important that only effective social media specialists make the cut. Remember that while the platform is online, skills remain offline.
Social media is a very dynamic platform, making it necessary to monitor and understand conversations more closely. Excellent social skills include having the ability to listen to what’s being said about your brand, your competition, as well as topics that are of interest to your audience. It is only in listening that you are able to collaborate and interact effectively. This will help you in measuring behavior and changes in opinion that will lead to creating more meaningful and relevant content.
It is important that social media marketing specialist be effective writers. Writing a tweet is much like writing a headline — you have to be able to communicate what you mean in one phrase or sentence and still look interesting. We pride ourselves in being equipped to write for every market. As it relates to writing, we are technical, practical, and emotional. Our goal is to make your followers think but also make them laugh in a snap.
Most followers decide on whether to click on something by the photo they see. We understand that aside from choosing appropriate and attention-grabbing images, it is paramount that we be familiar with software’s and applications that help create effective images and graphics. It is important to understand that everyone receives information differently. Some people are more visual, whereas others may need to read the data. We have both bases covered.
The Brand Vision
A crucial part of being a social media expert is being zealous about interactive marketing. It is more than deriving pleasure is social media networks and hashtags. As social media specialist, it is necessary that we are the brand we work for and the product they sell.
It is our mission to show potential clients why your company’s culture is unparalleled to any other company. Followers tend to be interested in what sets your brand apart for that of similar companies. Social media marketing gives your followers an inside look at what makes your company tick.
Social media marketing is more than simply posting random comments to a page. It is important to understand that each industry is different, therefore, different approaches must be taken to get the most out of its social media posts. In social media marketing, “one size fits all” does not apply. The objective of social media posts is to attract new followers, as well as foster relationships with existing fans.
Aside from personal communication, a social media specialist must communicate the brand messages in short or long form. Understanding the brand identity is essential when communicating online where things are not always easily understood. It is important to be clear and stand firm on your values and message. Being social is all about engagement and maintaining a relationship with your audience
A social media marketing specialist job is to be the digital voice of the brand, and that means having to deal with the positive and negative feedback, promotions, and interactions with followers. As the online voice of a brand, we must understand where people are coming from and why they love or are angry with your brand.
Multitasking is a huge part of social media marketing. Along with maintaining social media accounts, a marketing specialist is responsible for every social stream of those accounts, as well as reporting on client goals.